Above the line and below the line

This is the difference between Above the line and Below the line marketing agencies. It gives a brief explanation into what the differences are between the two.  

Above the line and below the line 

Above the line and below the line refers to two different styles of marketing agencies. Above the line is when advertising is going to be deployed around a wider target audience such as television (TVC), radio, or billboards. 

Below the line suggests that the advertising is going to target a specific group of potential consumers. Below the line advertising agencies will be hired to help companies to develop ads and promotional strategies in a creative way, directed to certain of people, using tools like direct emailing, or direct product demonstrations for a specific group of people.  

 

 

 

 

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